Writing Samples
Press Releases
Here are the two most recent releases I’ve worked on. Both clients have really wonderful Tribeca-based products and services.
FOR IMMEDIATE RELEASE
Contact: Yvette Rose, Joulebody
Phone: 917.612.5827
Email: Yvette@joulebody.com
URL: www.joulebody.com and www.thekickstartdiet.com
THERE’S A NEWER, EASIER AND REALLY DELCIOUS WAY TO DIET & CLEANSE THIS SPRING
New Joulebody Kickstart World Tour Menu, Pick-up Location and Membership Program
Manhattan, New York, March 29, 2011: Despite the chilly temperatures in New York, spring is officially here and summer’s just around the next corner. Heavy coats and bulky sweaters will soon be replaced by bare shoulders, sheer tops and sundresses. New Yorkers need to get fit right away. Luckily, there is a customized healthy diet and detox cleanse that can help you reach your weight loss goals quickly.
The Joulebody Kickstart Diet Program gives you a slimmer stomach and waist in just three days. It includes real meals that satisfy and energize your body plus it’s customized based on your daily habits and current fitness level. This month Joulebody introduces a trifecta detox cleansing plan specifically designed to keep you looking and feeling great this spring.
Founder Yvette Rose, a wellness expert and nutrition counselor, explains that, “since regularly cleansing of toxins and bloat has incredible health benefits, the trifecta plan includes three 5-day cleanses over a three month period.” She continues, “We’re proud to introduce it under our new membership discount program which is easy and free to join.
The Kickstart spring menu features a world tour of cuisines, with delicious and varied tastes that rival your favorite take-out and neighborhood haunts. It also includes popular favorites like the Kickstart signature orange soup, the berry smoothie and the cacao balance brownie. All Joulebody Kickstart meals and snacks are made with extremely fresh organic food plus high quality herbs and other natural ingredients known for their healing and restorative powers.
For those who find pickup more practical or preferable to a standard delivery schedule, Joulebody Kickstart has added a retail location in Tribeca. You’ll be able to pick up your pre-ordered food at Bari Studio beginning April 8, 2011. Located at 23 Leonard Street in Manhattan, Bari brings an exclusive new re-energizing barre method experience to New York.
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Joulebody Kickstart is a NYC based detox and diet cleanse that helps turn short term weight loss results into an easy-to-follow slimmer lifestyle. With real, flavorful meals made from fresh organic vegan ingredients Joulebody Kickstart gives visible results in just three days.
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FOR IMMEDIATE RELEASE
Contact: Alexandra Perez
Phone: 212.966.2274
Email: info@thebaristudio.com
URL: www.thebaristudio.com
http://www.facebook.com/BariStudio
BARI STUDIO IN TRIBECA GIVES A SPIN TO NATION’S HOTTEST FITNESS TREND
Brand New Boutique Exercise Studio in Tribeca Develops New Signature Method Incorporating Barre, Suspension Bands and Cardio
Manhattan, NY, March 30, 2011: This one-of-a-kind body-sculpting workout is an addictive and lasting source of inspiration that will carve and elongate your figure. Bari Studio, at 23 Leonard Street in Tribeca, scheduled to open April 8, 2011, provides a unique and fun fitness experience by offering high energy workouts set to music that incorporate suspension bands, barre sequences and cardio.
“Working out should be a daily dose of pleasure,” says founder Alexandra Perez, “and Bari Studio creates that experience and goes well beyond that, offering a community that enriches the lives of our clients and neighbors.” Opening April 8, 2011, Bari will be more than just another gym. An innovative boutique facility, Bari creates a space where people will want to come together before and after class, serving as a health forum — with nutrition, skin care and meditation experts — and an art gallery — with different artists showcased each season.
Budokon™, developed by Kancho Cameron Shayne is a combination of dynamic yoga practice and martial arts, is also available along with power yoga classes. In addition, there is a Bari SuperMom™ program, a favorite among parents who can work out while their children are engaged in Budokon for kids, a positive physical activity that also teaches life skills.
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Bari Studio offers a unique barre fitness practice as well as Budokon and power yoga classes that provide an inspiring and engaging community atmosphere for its clients. Located at 23 Leonard Street in Manhattan, Bari celebrates a healthy lifestyle and NYC culture, while making exercise a daily dose of joy.
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The Change Alliance: Campaign
Client is a consulting company that works with very large corporations, many of them financial institutions. Part of the challenge was to add personality to a very business-like tone. Marketing materials needed to be flexible so that the client could customize the product line by prospect.
The Change Alliance Capabilities Brochure
The Change Alliance Capabilities Brochure Inserts
Although the brochure/inserts format was also used to accommodate new product launches, Naming Elephants deserved a real introduction.
Traditional Direct Mail hadn’t worked for this client before and we needed to control out-of-pocket costs (like postage). I recommended an email campaign to her current list and the first responses were received same day.
The Change Alliance/Naming Elephants e-brochure
Naming Elephants Intro To Current Colleagues
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Laura Allen: One-Pager
15SecondPitch-LauraAllen-SpeakerSummary
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